Undergraduate in Marketing
Licenciatura
Online
Descrição
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Tipologia
Licenciatura
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Metodologia
Online
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Duração
6 Semestres
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Início
Datas a escolher
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Campus online
Sim
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Envio de material didático
Sim
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Serviço de informação
Sim
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Aulas virtuais
Sim
The degree in Marketing is designed to prepare professionals with multidisciplinary and specialized training for the exercise of activities in marketing areas, able to: identify, define and explain specific concepts, define and solve problems, apply concepts and theories in real world situations; analyze and distinguish different organizational contexts; gather, select, synthesize and communicate information in a professional manner; learn independently and continuously. Thus, it is intended that, at the end of the degree in Marketing, the student can be successful in labor market integration, assuming responsibilities in public or private organizations, both at the top or at the functional level. It is also expected that he/she becomes autonomous and self-requiring, in order to be adaptable to changing professional contexts. Achieving these goals also guarantees a solid basis for further training at higher levels (2nd and 3rd degree cycles).
Instalações
Localização
Início
Início
Opiniões
Matérias
- Strategic Marketing
- Marketing
- Introduction to Management
- Management
- Information systems
- Financial Accounting
- English
- Consumer Behaviour
- Management Accounting
- Accounting
Programa
1st Year
- Strategic Marketing
- Quantitative Methods
- Introduction to Management
- Technologies and Information Systems
- Financial Accounting
- English
- Consumer Behaviour
- Management Accounting
- Operational Marketing
- Basic Economic Concepts
- Statistics Applied to Marketing
- Communication Models and Techniques
- Distribution and Merchandising
- Management and Commercial Negotiation
- Market Research
- Human Resources Management
- Logistics and Supply Chain Management
- Database Marketing
- International Marketing
- Content Production
- Marketing Communication
- Law Applied to Marketing
- Corporate Finance
- Marketing Seminar
- Business Strategy
- Digital Marketing
- Brand Management
- Visual Communication and Graphic Design
- Innovation and Entrepreneurship
- Design and Marketing of New Products
Undergraduate in Marketing