Undergraduate in Communication and Media

– To understand the history and dynamics of the development of communication and media

– To distinguish between the purposes and specific characteristics of subfields and professions in the area of communication

– To understand the organization of media, its main formats and operating dynamics

– To design, plan and produce appropriate content for different areas of professional activity (information and communication management)

– Identify the characteristics of different media and master production technologies to achieve appropriate solutions for different goals and media (print, audio, video, digital)

– To develop design and production skills for appropriate solutions to be applied to multimedia environments

– To develop critical analysis and project review skills

– To understand the legal and ethical frameworks of professional practice in the area

– To understand the political, economic and cultural frameworks of contemporary societies

– To reflect on technologies and discourse of the media and their social impact

– To analyze the processes and contexts of reception of media products

– To develop research skills in communication

– To explore critical analysis and self-reflection skills guiding performance and professional development