MSc in Marketing Management
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A truly qualified University. It is definitely one of the best of our country and not only
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Em Milano (Italy)
If you are looking for a complete training in marketing management, then this Master in Marketing Management, organized by Università Commerciale Luigi Bocconi and listed at Emagister.co.uk, is the right choice for you.
Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.
It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.
Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.
They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.
Are you interested in this course? Then contact Università Commerciale Luigi Bocconi through Emagister.co.uk right now! The opportunities are on the palm of your hand.
Quais são os objetivos da formação?:
The Master of Science in Marketing Management has the following educational objectives:
provide advanced studies in marketing in the operative as well as strategic areas, with reference to the national and international context;
develop a complete comprehension of the different marketing techniques with reference to business-to-business and business-to-consumer, including different cultural contexts;
complete your preparation in the business field providing competences in subjects as economics, quantitative and juridical, so as to develop problem analysis skills in interdisciplinary areas;
develop behavioral skills via ad hoc seminars and via in / out of class activities related to courses, namely skills in communication, in interaction, in addressing complex issues;
promote fluency in English to work effectively and efficiently; proficiency in a second EU language (in the English version of the MSc: Italian for non-Italian native speakers). Finally, to foster a wide-ranging culture to develop critical thinking and to delve into cutting-edge topics.
Qual é o processo de inscrição?:
If you are interested in attending a Bocconi Master of Science Program, we will help you to find out more about the necessary steps:
when to apply;
enrollment process for admitted students
Avaliação do curso
Avaliação do Centro
- Business English
- International Management
- Marketing Management
- Business Plan
- International Business
- Marketing digitale
- Marketing aziendale
- Marketing Analytics
- Management aziendale
- Marketing one to one
A Double Degree is a joint program that allows you to study at two top business and economic schools and receive two diplomas, one from each University. You will spend the first academic year at Bocconi and the second academic year at a prestigious partner.
- ESADE Escuela Superior de Administracion y Direccion de Empresas (Barcelona, Spain)
- NHH Norwegian School of Economics (Bergen, Norway)
- Queen’s School of Business (Kingston, Canada)
- Universidade Catolica Portuguesa (Lisbon, Portugal)
- Universität Mannheim (Mannheim, Germany)
- The University of Melbourne (Melbourne, Australia)
- WU Wirtschaftsuniversität Wien (Vienna, Austria)
A study abroad experience lasting one term at a top partner university. Our Exchange partners include:
- Duke University, Fuqua School of Business (US)
- Imperial College London (UK)
- Tel Aviv University, Coller School of Management (Israel)
- IIMA (Indian Institute of Management, Ahmedabad, India)
- Fundaçao Getulio Vargas (Brazil)
- The University of Sydney (Australia)
The Master of Science in Marketing Management allows students to build a portfolio of highly professional marketing skills made up of interdisciplinary knowledge, abilities and soft skills. Active learning is one of the elements that characterizes the teaching within the program: it promotes creative thinking and a tendency towards innovation, critical abilities in an increasingly complex and competitive market.
Field Projects are an opportunity to work with and approach new employers, a true consulting project. It is completed by students who are guided by a faculty member and divided into groups, where the theoretical models learned in class are applied.
Companies challenge class groups and an event may be held at the end of the course during which some or all the groups have the opportunity to present their output to the management; many companies allow the groups to interact during the various development stages of the project.
Projects are traditionally offered by the majority of courses in the Master of Science program. During recent years, our students have taken on challenges proposed by leading companies, such as:
- Vodafone University Contest
- Heineken Project
- Venus Project
- Fiat 500 Project
MSc in Marketing Management