MSc in Economics and Management in Arts, Culture, Media and Entertainment

Università Commerciale Luigi Bocconi
17 opiniões
  • I got skills about my courses
  • it's really funny
  • Go there!


Em Milano (Italy)

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  • Tipologia


  • Local

    Milano (Italy)

  • Duração


  • Início


Immerse yourself in the world of entertainment -and match it with economics and management- with this Master in Economics and Management in Arts, Culture, Media and Entertainment, offered by Università Commerciale Luigi Bocconi, that has added to its educational catalogue.

This program relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan, with its economic vitality and vibrant creativity; and Italy, with its artistic and cultural tradition.

These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.

In recent decades these sectors have had, and continue to have, a central role in the economic development of many countries: this role is linked to their ability to produce economic value and to improve their attractiveness, adding to social well-being and quality of life.
Core courses are complemented with workshops that help participants fully understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors.

Workshops embrace a practitioner’s perspective and a down-to-earth approach as core lectures and case discussions are enhanced with different off-campus visits, various meetings with managers and professionals, commissioned business projects and field research on emerging issues and challenges that creative business and public sector organizations in the arts and cultural fields are facing.

Are you interested in this course? If so, you should contact Università Commerciale Luigi Bocconi through right now! The opportunities are on the palm of your hand.

Informação importante

Quais são os objetivos da formação?: The Master of Science in Economics and Management in Arts, Culture, Media and Entertainment has the following educational objectives:
provide a business preparation (management control, planning management, marketing, government and strategy) taking into account the different business functions in order to work in the areas of contemporary arts, cultural heritage, media, tourism, show business and fashion; and to understand the evolution in the arts and culture;
provide a unitary understanding in the various sectors of arts, culture, the media and entertainment, especially in the choice of strategy, governance and economic character of companies belonging to the same field;
complete the business and juridical studies providing competences in subjects as economics and quantitative and juridical, so as to develop interdisciplinary problem analysis skills;
develop behavioral skills via ad hoc seminars and via in / out of class activities related to courses, namely skills in communication, in interaction, in addressing complex issues;
promote fluency in English to work effectively and efficiently; proficiency in a second EU language (Italian for non-Italian native speakers). Finally, to foster a wide-ranging culture to develop critical thinking and to delve into cutting-edge topics.

O que acontece após ter pedido informações?: If you are interested in attending a Bocconi Master of Science Program, we will help you to find out more about the necessary steps:

when to apply;
selection process;
enrollment process for admitted students




Milano (Italy)
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Via Roberto Sarfatti, 25, 20136


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Avaliação do curso

O recomendam

Avaliação do Centro

Amani Faustin

Sobre o curso: I got skills about my courses
Curso realizado: Agosto 2019
Recomendarias esse centro?: sim


O melhor: it's really funny
A melhorar: nothing to improve
Curso realizado: Maio 2012
Recomendarias esse centro?: sim


O melhor: Go there!
A melhorar: nothing to improve
Curso realizado: Dezembro 2011
Recomendarias esse centro?: sim

Roberto Santacroce

O melhor: Great University from every point of view
A melhorar: nothing to improve
Curso realizado: Maio 2016
Recomendarias esse centro?: sim


O melhor: Thanks to the importance of this university, you will easily find a job after and you will have the possibility to build your dream career!
A melhorar: nothing to improve
Curso realizado: Setembro 2011
Recomendarias esse centro?: sim
* Opiniões recebidas pela Emagister e iAgora


  • IT Law
  • Management
  • E-business
  • Data analysis
  • Design
  • Economics
  • International
  • Law
  • Tourism
  • Media


Program Structure

The program is structured into two different blocks: core requirements and majors.  
In the first block students will develop advanced knowledge and competencies in the areas of intellectual property rights, data analysis, strategic management and corporate governance, comparative cultural policies and fundraising, project and event management, consumer relationship management and cultural mediation, performance management and evaluation. 
In the second block, students will choose one major (including compulsory and elective courses) and workshops which aim to better define and specialize students’ skills and professional orientation in different fields and subsectors in the creative economy. 

at Bocconi (Milan)

First Semester 
Main topics:

  • Strategic Management and Cultural Entrepreneurship
  • International Property Law
  • Customer Relationship Marketing in the Arts
  • Performance Measurement and Evaluation

Second Semester 
Main topics:

  • Fundraising Management
  • Comparative Cultural Policies
  • Team and Project Management 
  • Cultural Studies
  • Major workshop

Students will accrue a broad and interdisciplinary preparation: core courses focus on what is different and important when working as managers and entrepreneurs in the cultural sector. 

at Bocconi (Milan) and /or abroad


  • Arts Markets, Heritage and Culture
  • Cities, Tourism and Events 
  • Fashion and Design
  • Media
  • Performing Arts and Entertainment

Study Abroad Programs

  • Double Degrees with: 
    CBS Copenhagen Business Schools (Copenhagen, Denmark) 
    HEC École des Hautes Etudes Commerciales (Paris, France) 
    Southern Methodist University/HEC Montréal (Dallas, US/ Montréal, Canada)
  • Exchange Programs

Internship (compulsory)
Foreign languages (two languages) 

MSc in Economics and Management in Arts, Culture, Media and Entertainment

Preço para verificar