Explore with Global Edulink the fundamentals of online marketing
“Digital marketing”, “e-marketing”, “Internet marketing”, or “online marketing” is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.
With this course, you’ll learn how to promote your business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the online marketing field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.
You’ll be shown how to create a digital marketing strategy and evaluate your website to identify conversion goals, and measure and interpret website analytics. You’ll consider how to get the most out of Search Engine Optimization (SEO), and set up your first text and display ads. Then, you’ll see how to connect with communities on the leading social media networks. You’ll learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course ends with tutorials on content and mobile marketing, as well as recommendations for expanding your digital marketing skillset.