Master Online in Marketing and Sales

Master

Online

6 200 €

Descrição

  • Tipologia

    Master

  • Metodologia

    Online

  • Início

    Outubro 2022

With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.

Informação importante

Quais são os objetivos da formação?: The Online format of Rome Business School’s Master in Marketing and Sales is structured to provide participants with a thorough preparation for the Marketing sector and crucial aspects of other related fields, starting with a wide overview of the management world and then proceeding to analyse all the specific subjects and aspects of Marketing, as well as providing an in-depth insight into innovative and responsible leadership, its trends and best practices, as well as how they can be effectively applied to the Marketing and Sales Industry.

Esta formação é para mim?: The master is particularly suitable for those who want to pursue a career in the following roles:

- Chief Marketing Officer (CMO)
- Global Marketing Manager
- Marketing Technician
- Sales Manager
- Brand Manager
- Digital Marketing Manager
- Marketing Consultant
- Sales Trainer
- Commercial Director
- Product Manager
- Category Manager
- Key Account Manager
- Trade Marketing Manager
- Sales Technician

Para realizar este curso deves ter o seguinte nível de estudos: Bachelor's Degree, Professional Diploma, Masters, Ph.D

Instalações

Localização

Início

Online

Início

Out-2022 Inscrições abertas

Opiniões

Matérias

  • Marketing
  • Marketing Communications
  • Communications
  • Communication Training
  • Marketing Strategy
  • Marketing manager
  • Marketing Processes
  • Marketing Segmentation
  • Brand Management
  • Branding
  • Brand positioning
  • Communication Skills
  • Management
  • Management Development

Programa

Course Programme
  • Introduction to Marketing
  • Company and Marketing Strategy
Understanding the Marketplace and Consumers
  • The Marketing Environment
  • Marketing Information Systems and Research
  • Consumer Markets and Consumer Buyer Behaviour
  • Business Markets and Business Buyer Behaviour
Designing a Customer-Driven Marketing Mix
  • Segmentation, Targeting, Differentiation and Positioning
  • Product, Services, and Brands
  • New-Product Development and Life-Cycle Strategies
  • Pricing:  Understanding and Capturing Customer Value
  • Pricing Strategies
  • Marketing Channels
  • Retailing and Wholesaling
  • Integrated Marketing Communication Strategy
Communication and Promotion
  • Advertising
  • Public Relations
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Event Management
Online Marketing
  • Website Creation
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Online Advertising
Competing on an international scale
  • Creating a Competitive Advantage
  • International Marketing and The Global Marketplace
  • Marketing Ethics and Social Responsibility
Special Contents

The technical/professional teaching is enriched by:

Company tours, to get to know managerial systems and players from the inside

Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.

Training in interdisciplinary competencies, such as:

  • PNL
  • Self-marketing
  • Interpersonal communication techniques
  • Leadership
  • Public speaking
  • Cross-cultural Communication
  • Presentation Skills
  • Time Management
  • Project Management

Master Online in Marketing and Sales

6 200 €