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Rome Business School

Master in Fashion Management (Online)

Rome Business School
Online

Preço para verificar

Informação importante

Tipologia Master
Metodologia Online
Início Março 2020
Campus online Sim
Tutor pessoal Sim
  • Master
  • Online
  • Início:
    Março 2020
  • Campus online
  • Tutor pessoal
Descrição

Emagister adds to its catalogue the Rome Business School’s Master in Fashion Management, the programme is ideal for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

Follow the link you have on emagister.co.uk and you will find all the information you need about this course without any obligation.

Informação importante
Quais são os objetivos da formação?

In particular, on completing the programme, participants will be able to:

identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
identify and develop effective managerial strategies for fashion sector businesses;
recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
develop a business plan for fashion companies;
identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
Store manager
Designer and stylist with managerial and communication abilities
Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
Press officer or PR director for a fashion brand
Social media manager or social media strategist for a fashion brand
Event manager specialising in fashion shows and events
Personal shopper
Fashion blogger

Esta formação é para mim?

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
managers, professionals, and consultants seeking to specialise in the fashion industry.

Requisitos: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

Instalações (2)
Instalações e datas
Início Localização
Mar-2020
Online
Out-2019
Online
Início Mar-2020
Localização
Online
Início Out-2019
Localização
Online

O que se aprende nesse curso?

Market
Design
Marketing
Digital Marketing
Branding
Fashion Management
Business Plan
Project Management
Business School
Accounting and Finance
Fashion Coordinator
Fashion Product
Business

Programa

The Fashion Market

  • The fashion industry and its evolution in various cultural and geographical contexts;
  • The fashion system: types of businesses (from haute couture to fast fashion)
  • Elements of consumer sociology
  • Elements of fashion history



Managerial Competencies

  • Business strategy and company organisation
  • Economics and company management
  • Marketing management
  • Digital marketing
  • Accounting and management control
  • Project Management
  • Business Planning
  • Human resource management



Fashion Products


  • Menswear, womenswear, childrenswear
  • Accessories
  • Jewellery
  • Home
  • Beauty and personal care



Fashion Touch Points and Communication Strategies


  • Targeting, experiential branding, and holistic marketing in fashion
  • Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
  • Naming, branding and guidelines for their use
  • Visual Branding and Creative Direction: expressing exclusivity
  • Public relations, the press office, and institutional communication for fashion
  • Analysis and design of web-based supports, and elements of SEO
  • Social networking in the fashion sector
  • Brand monitoring for fashion
  • Retail branding: point of sale furnishing and layout
  • Shows and events



Technological innovation in Fashion

  • Point of sale and interfaces
  • Materials
  • Online presence and mobile app functionality
  • E-commerce and new forms of distribution



Fashion in the Made in Italy domain

  • Case histories, company visits and testimonials