Master in Fashion & Design

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  • A good opportunity for a successful future. Choose Rome business school for better tomorrow!


Em Roma (Italy)

6 800 €


  • Tipologia


  • Local

    Roma (Italy)

  • Duração


  • Práticas na empresa


Emagister adds to its catalogue the Rome Business School’s Master in Fashion & Design, the programme is ideal for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

The Rome Business School’s Master in Fashion and Design Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at young professionals, managers and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the ability to interpret the evolution of this special market, setting up and maintaining successful businesses. With this master program, participants will develop skills which will allow them to work in the different managerial areas of the fashion industry such as: Retail, Exports, Marketing & Branding, e - Commerce, buying/merchandising, sourcing, procurement, store operations etc.

Informação importante

Quais são os objetivos da formação?: In particular, on completing the programme, participants will be able to:

identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
identify and develop effective managerial strategies for fashion sector businesses;
recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
develop a business plan for fashion companies;
identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
Store manager
Designer and stylist with managerial and communication abilities
Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
Press officer or PR director for a fashion brand
Social media manager or social media strategist for a fashion brand
Event manager specialising in fashion shows and events
Personal shopper
Fashion blogger

Esta formação é para mim?: The Master in Fashion & Design is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
managers, professionals, and consultants seeking to specialise in the fashion industry.

O que acontece após ter pedido informações?: On receiving your request, an admission specialist from Rome Business School will email you all the information you need about the course and the various stages of our admission process.

Requisitos: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.





Roma (Italy)
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Via Degli Scialoja, 18, 00186


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Avaliação do curso

O recomendam

Avaliação do Centro

Baba Ibrahim

O melhor: A good opportunity for a successful future. Choose Rome business school for better tomorrow!
A melhorar: Nothing
Curso realizado: Outubro 2017
Recomendarias esse centro?: sim
* Opiniões recebidas pela Emagister e iAgora


  • Entrepreneurship
  • Management
  • Design
  • Brand Management
  • Digital Marketing
  • Branding
  • Fashion Styling
  • Fashion Management
  • International
  • Business School
  • Fashion Accessories
  • Fashion Consultant
  • Fashion Coordinator
  • Fashion Stylist
  • Fashion trends


Rome Business School’s Master in Fashion and Design Management is structured to provide participants with a thorough preparation for the Fashion sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyze all the specific subjects and aspects of Fashion, also providing an in-depth insight into innovative and responsible leadership, its trends, and best practices, as well as how they can be effectively applied to the fashion industry.

The Fashion Market

  • The fashion industry and its evolution in various cultural and geographical contexts;
  • The fashion system: types of businesses (from haute couture to fast fashion)
  • Elements of consumer sociology
  • Elements of fashion history

Managerial Competencies

  • Business strategy and company organisation
  • Economics and company management
  • Marketing management
  • Digital marketing
  • Accounting and management control
  • Project Management
  • Business Planning
  • Human resource management

Fashion Products

  • Menswear, womenswear, childrenswear
  • Accessories
  • Jewellery
  • Home
  • Beauty and personal care

Fashion Touch Points and Communication Strategies

  • Targeting, experiential branding, and holistic marketing in fashion
  • Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
  • Naming, branding and guidelines for their use
  • Visual Branding and Creative Direction: expressing exclusivity
  • Public relations, the press office, and institutional communication for fashion
  • Analysis and design of web-based supports, and elements of SEO
  • Social networking in the fashion sector
  • Brand monitoring for fashion
  • Retail branding: point of sale furnishing and layout
  • Shows and events

Technological innovation in Fashion

  • Point of sale and interfaces
  • Materials
  • Online presence and mobile app functionality
  • E-commerce and new forms of distribution

Fashion in the Made in Italy domain

  • Case histories, company visits and testimonials

Learning Objectives

At the end of the course of study, the participants will learn to:


  • To become a leader in the Industry by developing and combining different skills like: creativity, managerial competencies, mind set and spirit to be able to create and deliver values of different fashion products, start a new business or operate in the Fashion and Design Industry 
  • Develop managerial skills requested for being an effective brand specialist, product developer, trend researcher, fashion design specialist, start upper in the fashion & design industry by developing a business plan and business strategies incorporating different important segments like: marketing, human resources, finance, communication and branding strategies etc.


  • To gain an in-depth overview of the opportunities in the Italian fashion market and culture
  • To be able to do a sustainable fashion and design production considering and knowing all the different fashion labels, the law in fashion and all the legal aspects


  • To identify and manage in a sustainable way the various types of fashion products in the clothing, accessories, jewelry, home and beauty contexts
  • To understand the importance of fabrics, production and logistics
  • To be able to manage a fashion collection and enhance a visual merchandising
  • To understand the fashion design techniques and the work in a design student and to be able to manage it
  • To analyze, and understand the innovative technologies in the fashion and design industry, textile industry. materials, and distribution opportunities as well as the social environmental responsibility and the impact of the globalization on fashion & design


  • Utilize brand monitoring tools suited to continuously work on the constant improvement of a fashion & design brand’s storytelling and reputation
  • Analyze and integrate different fashion and design system strategies pertaining to marketing, visual branding and creative direction, communication, holistic marketing, positioning and digital trends in the industry.

Informação adicional

Career Opportunities With our help, you can create your career strategy via a journey of self-reflection, exploration, and achievement. This program is designed to help you build a solid path towards a succesful career and professional future as well as to find opportunities in line with your ambitions and expectations. In particular, the school offers the following services to the enrolled students: Individual Career Counselling Meeting Rome Business School’s Official Career Portal Professional Workshops Rome Business School’s Talent Focus

Master in Fashion & Design

6 800 €