course-premium

Master in Fashion and Design Management

Rome Business School
4.5
1 opinião
  • A good opportunity for a successful future. Choose Rome business school for better tomorrow!
    |

Master

Em Roma (Italy)

Preço para verificar

Descrição

  • Tipologia

    Master

  • Local

    Roma (Italy)

  • Duração

    1

  • Início

    Outubro 2021

​Rome Business School’s Master in Fashion and Design Management is the ideal choice for all those wishing to develop solid management skills to work in the Fashion & Design Management industry and become fashion and design specialists, trend researchers, fashion communicators, brand specialists and be competitive in the international job market.

Informação importante

Quais são os objetivos da formação?: The aim of the Master in Fashion and Design Management is to enable students to learn key managerial skills to manage fashion companies, fashion shows and fashion products, build and communicate impactful fashion brands and stand out as an innovative and responsible leader in the global fashion industry.

Esta formação é para mim?: The master is particularly suitable for those who want to pursue a career in the following roles:

- Entrepreneur or manager in companies specializing in production, distribution, or commercialization in the fashion context
Store manager
- Designer and stylist
- Personal Shopper
- Fashion blogger
- Brand manager
- Press officer or PR
- Social Media Manager
- Event Manager
- Visual Merchandising Manager
- Luxury Fashion Products Manager;
- Luxury Brand Manager

Para realizar este curso deves ter o seguinte nível de estudos: Bachelor's Degree, Professional Diploma, Masters, Ph.D

Instalações

Localização

Início

Roma (Italy)
Ver mapa
Via Degli Scialoja, 18, 00186

Início

Abr-2021 Vagas esgotadas
Roma (Italy)
Ver mapa
Via Degli Scialoja, 18, 00186

Início

Out-2021 Inscrições abertas

Opiniões

4.5
excelente
0%
0.0
Project-Id-Version: PACKAGE VERSION Report-Msgid-Bugs-To: POT-Creation-Date: 2021-07-29 11:07:20 PO-Revision-Date: 2021-07-29 11:07:20 Last-Translator: Language-Team: LANGUAGE MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit

Avaliação do curso

O recomendam

Avaliação do Centro

Baba Ibrahim

10/10/2017
O melhor: A good opportunity for a successful future. Choose Rome business school for better tomorrow!
A melhorar: Nothing
Curso realizado: Outubro 2017
Recomendarias esse centro?: sim
* Opiniões recebidas pela Emagister e iAgora

Matérias

  • Entrepreneurship
  • Management
  • Design
  • Brand Management
  • Digital Marketing
  • Branding
  • Fashion Styling
  • Fashion Management
  • International
  • Business School
  • Fashion Accessories
  • Fashion Consultant
  • Fashion Coordinator
  • Fashion Stylist
  • Fashion trends

Programa

Rome Business School’s Master in Fashion and Design Management is structured to provide participants with a thorough preparation for the Fashion sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyze all the specific subjects and aspects of Fashion, also providing an in-depth insight into innovative and responsible leadership, its trends, and best practices, as well as how they can be effectively applied to the fashion industry.


The Fashion Market


  • The fashion industry and its evolution in various cultural and geographical contexts;
  • The fashion system: types of businesses (from haute couture to fast fashion)
  • Elements of consumer sociology
  • Elements of fashion history


Managerial Competencies

  • Business strategy and company organisation
  • Economics and company management
  • Marketing management
  • Digital marketing
  • Accounting and management control
  • Project Management
  • Business Planning
  • Human resource management


Fashion Products


  • Menswear, womenswear, childrenswear
  • Accessories
  • Jewellery
  • Home
  • Beauty and personal care



Fashion Touch Points and Communication Strategies


  • Targeting, experiential branding, and holistic marketing in fashion
  • Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
  • Naming, branding and guidelines for their use
  • Visual Branding and Creative Direction: expressing exclusivity
  • Public relations, the press office, and institutional communication for fashion
  • Analysis and design of web-based supports, and elements of SEO
  • Social networking in the fashion sector
  • Brand monitoring for fashion
  • Retail branding: point of sale furnishing and layout
  • Shows and events



Technological innovation in Fashion

  • Point of sale and interfaces
  • Materials
  • Online presence and mobile app functionality
  • E-commerce and new forms of distribution



Fashion in the Made in Italy domain

  • Case histories, company visits and testimonials


Learning Objectives

At the end of the course of study, the participants will learn to:

ACHIEVE EFFECTIVE MANAGERIAL PERFORMANCE IN THE AREA OF FASHION & DESIGN MANAGEMENT

  • To become a leader in the Industry by developing and combining different skills like: creativity, managerial competencies, mind set and spirit to be able to create and deliver values of different fashion products, start a new business or operate in the Fashion and Design Industry 
  • Develop managerial skills requested for being an effective brand specialist, product developer, trend researcher, fashion design specialist, start upper in the fashion & design industry by developing a business plan and business strategies incorporating different important segments like: marketing, human resources, finance, communication and branding strategies etc.

UNDERSTAND THE FASHION MARKET & CULTURE, ITALIAN FASHION TRADITION AND STYLE

  • To gain an in-depth overview of the opportunities in the Italian fashion market and culture
  • To be able to do a sustainable fashion and design production considering and knowing all the different fashion labels, the law in fashion and all the legal aspects

MANAGE SUCCESSFULLY FASHION PRODUCTS & NEW TECHNOLOGIES IN THE FASHION & DESIGN INDUSTRY

  • To identify and manage in a sustainable way the various types of fashion products in the clothing, accessories, jewelry, home and beauty contexts
  • To understand the importance of fabrics, production and logistics
  • To be able to manage a fashion collection and enhance a visual merchandising
  • To understand the fashion design techniques and the work in a design student and to be able to manage it
  • To analyze, and understand the innovative technologies in the fashion and design industry, textile industry. materials, and distribution opportunities as well as the social environmental responsibility and the impact of the globalization on fashion & design

UNDERSTAND AND IMPLEMENT STRATEGIES TO COMMUNICATE, BRAND AND MARKET EFFECTIVELY IN THE FASHION & DESIGN INDUSTRY

  • Utilize brand monitoring tools suited to continuously work on the constant improvement of a fashion & design brand’s storytelling and reputation
  • Analyze and integrate different fashion and design system strategies pertaining to marketing, visual branding and creative direction, communication, holistic marketing, positioning and digital trends in the industry.

Informação adicional

Career Opportunities With our help, you can create your career strategy via a journey of self-reflection, exploration, and achievement. This program is designed to help you build a solid path towards a succesful career and professional future as well as to find opportunities in line with your ambitions and expectations. In particular, the school offers the following services to the enrolled students: Individual Career Counselling Meeting Rome Business School’s Official Career Portal Professional Workshops Rome Business School’s Talent Focus

Master in Fashion and Design Management

Preço para verificar