Certificate in Digital Marketing and Advertising Economize 75%

Digital Marketing and Advertising

Curso intensivo

Online

Preço Emagister

32 € 132 €

*Preço indicativo

Montante original em GBP:

£ 29 £ 119

Descrição

  • Tipologia

    Curso intensivo

  • Metodologia

    Online

  • Horário de aulas

    30h

  • Início

    Datas a escolher

Descrição

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate anyone in the area of Digital Marketing.

Informação importante

Quais são os objetivos da formação?:
"By enrolling to this course, you’ll learn the foundation principles of digital marketing.
In this course, you’ll learn the use of email marketing, affiliate marketing by using social media tools such as Twitter, podcasting and blogging.
This course will equip you with the skills to plan and implement a successful social media marketing strategy.
Having this course, you’ll learn how to use Facebook to create a business page.
Logging in to this course, you’ll understanding to develop, implement and manage a successful SEO campaign.
This course gives you the knowledge of web analytics.
On completion of this course, you’ll gain knowledge in marketing planning process.
At the end of this course, you’ll understand the wide scope of digital marketing."

Esta formação é para mim?:
"Job hunters & School leavers
College or University student & graduates
Personal assistant or Secretary
Digital marketers or Marketing executives
New or Temporary staff
Office Administrators & Office managers
Office clerk or Marketing assistant
Business owners
Digital marketing analyst or Digital marketing executive
Marketing managers & Business development managers"

O que acontece após ter pedido informações?:
On receiving your request, one of our staff members will call you or send you a message by explaining everything about the course you are requesting information, including how you can sign up, payment options, exam, and enrollment requirements etc.

Preço para usuários Emagister: Special promotion price.

Requisitos: You’ll need a computer or tab with an internet connection and it’s better to have a notepad and a pen with you.

Instalações

Localização

Início

Online

Início

Datas a escolher Inscrições abertas

Matérias

  • Email
  • Marketing
  • Marketing Strategy
  • Email Marketing
  • Digital Marketing
  • Advertising
  • Social Media
  • Media
  • Affiliate marketing
  • Marketing Advertising
  • Facebook
  • LinkedIn
  • Marketing on YouTube
  • Social Media Tools
  • Marketing Planning Process

Programa

"Description

COURSE CURRICULUM

INTRODUCTION

  • Introduction
  • Exercise Files: Digital Marketing

1. DIGITAL MARKETING STRATEGY

  • The importance of defining three strategies
  • Building a business strategy
  • Building a brand strategy
  • Building a marketing strategy

2. EXPLORING DIGITAL MARKETING

  • Definitions and terminology
  • Components of digital marketing
  • The digital marketing landscape

3. STARTING WITH THE WEBSITE

  • Choosing a domain name
  • Selecting a designer or developer
  • Building a site yourself
  • Making your website convert
  • Creating engaging web copy
  • Choosing responsive design
  • Installing Google Tag Manager

4. FOUNDATIONS OF ANALYTICS

  • Introduction to measuring data
  • How online analytics work
  • Using goal and event tracking
  • Looking at a conversion funnel
  • Defining your key performance indicators (KPIs)
  • A look at attribution models

5. SEARCH ENGINE OPTIMIZATION

  • How SEO works
  • Essential optimization techniques
  • Conducting keyword research
  • Crafting a content strategy
  • Leveraging local SEO
  • Choosing to hire a professional

6. SEARCH AND DISPLAY MARKETING

  • Introduction to search and display
  • Launch text search ads
  • Launch display search ads
  • Deciding to use remarketing
  • Succeeding at search and display marketing

7. SOCIAL MEDIA MARKETING

  • Building a social media marketing plan
  • Who`s using social media?

8. FACEBOOK

  • Build my Facebook page
  • Building Your Audience
  • Facebook Post and Integrating with Audience
  • Promoting the Business on Facebook
  • Advance features and managing page

9. TWITTER

  • Introduction to Twitter
  • Connecting & Twitting
  • Advertising on Twitter

10. YOUTUBE

  • Introduction to YouTube
  • Marketing on YouTube
  • Working with YouTube Channel
  • Advertising on YouTube

11. LINKEDIN

  • Introduction to LinkedIn
  • Finding and Engaging with your Audience
  • Create and Marketing with Your Company LinkedIn Page
  • Recruitment with LinkedIn

12. PINTEREST

  • Create a Pinterest Business Account
  • Improving Pinterest Presense
  • Analyse the Performance of Pinterest

13. VIDEO MARKETING

  • The impact of video marketing
  • Getting started with video marketing
  • Creating compelling content
  • Promoting videos on YouTube
  • Meaningful video marketing metrics

14. EMAIL MARKETING

  • Understanding email marketing
  • Creating an email marketing plan
  • Tools to launch successful campaigns
  • Measuring the success of email

15. CONTENT MARKETING

  • What is content marketing?
  • Creating a content planning model
  • Setting up a blog

16. MOBILE MARKETING

  • The mobile marketing landscape
  • Mobile applications

17. EXPANDING YOUR DIGITAL MARKETING SKILLS

  • Running A/B marketing tests
  • A look into affiliate marketing

Course Duration: 

You will have 2 Months (60 days) access to your online study platform from the date you purchased (enrolled) the course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.

How will I be assessed?

  • At the end of the course you will have one Quiz test that will be marked automatically and you will be received an instant grade.
  • You will have a mock exam that you can prepare yourself for the final exam. After successfully passed your exam, you only need to pay £30 for your certificate.
"

Informação adicional

Career path
This training course will lead you to different of career opportunities and few of them are:

Marketing Executives
Advertising and Sales Executive
Marketing Managers
Business Development Managers
Digital marketing manager
Advertising manager
Communications manager
Brand manager
Market researchers
Marketing consultants

Digital Marketing and Advertising

Preço Emagister

32 € 132 €

*Preço indicativo

Montante original em GBP:

£ 29 £ 119