Branding

Unit 1- Importance of Personal Branding for a Business

This unit covers the following topics:

• What is a Brand?
• Characteristics of a Strong Brand
• Identifying Your Products and Features
• Creating a Mission Statement
• Creating a Vision of the Future

Unit 2-Personal Branding Strategies

This unit covers the following topics:

• Defining Brands and Branding
• Characteristics of a Strong Brand
• Identifying Your Products and Features
• Identifying Your Values
• Creating a Mission
• Creating a Vision of the Future

Unit 3-Positioning Your Brand

This unit covers the following topics:

• Writing a Style Statement
• Developing a Brand Name and Slogan
• Creating a Visual Identity
• Understanding Touch points
• Launching Your Brand

Unit 4-Performing a SWOT Analysis

This unit covers the following topics:

• Measuring Brand Health with a Balanced Scorecard
• Middleton’s Brand Matrix
• Interpreting Evaluation Results
• Understanding Brand Architecture
• Understanding Brand Extension

Unit 5-Communication Strategies for Brand Building

This unit covers the following topics:

• What is Said and What is Heard
• How Do You Rate Your Listening Ability?
• Building Your Credibility
• Brand You
• Living Your Brand
• Managing Your Social Media Presence
• Having Influence
• Negotiation Techniques

Unit 6-Developing Active Listening Skills

This unit covers the following topics:

• The Basics of Active Listening
• Body Language Basics
• Attitude is everything!
• The Communication Process
• Building Relationships
• Getting Over Listening Roadblocks

Unit 7-Networking Strategies

This unit covers the following topics:

• Assessing Your Networking Skills
• Identifying Opportunities and Customizing Your Approach
• Creating a Positive First Impression
• Your Memorable Intro
• Starting the Conversation
• The Handshake
• Business Cards
• Handling Tough Situations
• Following Up
• Organizing Your Network
• Leveraging the Internet
• Workshop Wrap-Up

Unit 8-Dealing With Difficult People

This unit covers the following topics:

• Dealing With Difficult People
• Customer Behaviour and Customer Behaviour Database
• Customer Value Analysis
• Change Unprofitable Customers into Profitable Customers
• Evaluating Your Customers’ Value, Segment by Segment
• How to Differentiate the Service Offering to Your Top Ten Per Cent

Unit 9-Presentation Skills

This unit covers the following topics:

• Limitations of Telling
• Overcoming Nervousness
• Using Non-Verbal Communication
• Managing the Question and Answer Period
• Tips for Stunning Visuals
• Types of Visual Aids
• Dealing with Difficult Trainees
• Successful Trainer Response

Unit 10-Persuasion Techniques

This unit covers the following topics:

• Steps in the Persuasion Process
• Giving Credit

Unit 11-Negotiation Techniques

This unit covers the following topics:

• Handling Objections
• Closing the Sale
• The Changing Customer
• What the Customer Wants
• Negotiation Techniques
• Practicing Negotiation
• Phases of Negotiation
• Negotiation Made Easier
• High Impact Moments