Branding

Curso

A Distância

Preço Emagister

30,31 € 886,06 €

*Preço indicativo

Montante original em GBP:

£ 26 £ 760

Descrição

  • Tipologia

    Curso

  • Nível

    Advanced

  • Metodologia

    A distância

  • Horário de aulas

    330h

  • Início

    Dezembro

  • Campus online

    Sim


Branding - Diploma Level 5. Diploma of achievement in Branding. Additional CPD Accredited Certificate with 110 CPD points available without extra study. The course comes with easy to understand e-learning study materials.

Creating and Managing your Brand level 5 Certificate of achievement.

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. This Branding Course will get you started on the road to creating a perfect brand. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Certificate of achievement can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Informação importante

Preço para usuários Emagister: On successful completion of the course you can pay the Endorsed/Accreditation certificate fee in order to claim the certificate.

Requisitos: There is no particular entry requirement.

Instalações

Localização

Início

Distance Learning

Início

Dezembro Inscrições abertas

Opiniões

Matérias

  • Marketing
  • Sales Techniques
  • Advertising Strategy
  • Advertising and Marketing
  • Branding
  • Materials
  • Communication Training
  • Product marketing
  • Product Design
  • Marketing Skills
  • Branding Strategy

Programa

Unit 1- Importance of Personal Branding for a Business

This unit covers the following topics:

  • What is a Brand?
  • Characteristics of a Strong Brand
  • Identifying Your Products and Features
  • Creating a Mission Statement
  • Creating a Vision of the Future

Unit 2-Personal Branding Strategies

This unit covers the following topics:

  • Defining Brands and Branding
  • Characteristics of a Strong Brand
  • Identifying Your Products and Features
  • Identifying Your Values
  • Creating a Mission
  • Creating a Vision of the Future

Unit 3-Positioning Your Brand

This unit covers the following topics:

  • Writing a Style Statement
  • Developing a Brand Name and Slogan
  • Creating a Visual Identity
  • Understanding Touch points
  • Launching Your Brand

Unit 4-Performing a SWOT Analysis

This unit covers the following topics:

  • Measuring Brand Health with a Balanced Scorecard
  • Middleton’s Brand Matrix
  • Interpreting Evaluation Results
  • Understanding Brand Architecture
  • Understanding Brand Extension

Unit 5-Communication Strategies for Brand Building

This unit covers the following topics:

  • What is Said and What is Heard
  • How Do You Rate Your Listening Ability?
  • Building Your Credibility
  • Brand You
  • Living Your Brand
  • Managing Your Social Media Presence
  • Having Influence
  • Negotiation Techniques

Unit 6-Developing Active Listening Skills

This unit covers the following topics:

  • The Basics of Active Listening
  • Body Language Basics
  • Attitude is everything!
  • The Communication Process
  • Building Relationships
  • Getting Over Listening Roadblocks

Unit 7-Networking Strategies

This unit covers the following topics:

  • Assessing Your Networking Skills
  • Identifying Opportunities and Customizing Your Approach
  • Creating a Positive First Impression
  • Your Memorable Intro
  • Starting the Conversation
  • The Handshake
  • Business Cards
  • Handling Tough Situations
  • Following Up
  • Organizing Your Network
  • Leveraging the Internet
  • Workshop Wrap-Up

Unit 8-Dealing With Difficult People

This unit covers the following topics:

  • Dealing With Difficult People
  • Customer Behaviour and Customer Behaviour Database
  • Customer Value Analysis
  • Change Unprofitable Customers into Profitable Customers
  • Evaluating Your Customers’ Value, Segment by Segment
  • How to Differentiate the Service Offering to Your Top Ten Per Cent

Unit 9-Presentation Skills

This unit covers the following topics:

  • Limitations of Telling
  • Overcoming Nervousness
  • Using Non-Verbal Communication
  • Managing the Question and Answer Period
  • Tips for Stunning Visuals
  • Types of Visual Aids
  • Dealing with Difficult Trainees
  • Successful Trainer Response

Unit 10-Persuasion Techniques

This unit covers the following topics:

  • Steps in the Persuasion Process
  • Giving Credit

Unit 11-Negotiation Techniques

This unit covers the following topics:

  • Handling Objections
  • Closing the Sale
  • The Changing Customer
  • What the Customer Wants
  • Negotiation Techniques
  • Practicing Negotiation
  • Phases of Negotiation
  • Negotiation Made Easier
  • High Impact Moments

Informação adicional

Course Benefits: Full Tutor Support Self paced, no fixed schedules Available to students anywhere in the world 24/7 Access to the LMS ( Learning Management System ) Easy to understand quality e-learning study materials

Branding

Preço Emagister

30,31 € 886,06 €

*Preço indicativo

Montante original em GBP:

£ 26 £ 760