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BA (Hons) Advertising and Marketing

University of Lincoln

Bachelor's degree

Em Lincoln (England)

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Descrição

  • Tipologia

    Bachelor's degree

  • Local

    Lincoln (England)

  • Duração

    3

Descrição

Do you want to start your career as a Marketer? Wi the BA (Hons) Advertising and Marketing programme endorsed by University of Lincoln and offered on Emagister you can do it!

Marketing's success also depends on commercial success, and this is the main reason why professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.

The BA (Hons) Advertising and Marketing degree at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society.
Students develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives.

The course introduces students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. It also enables them to develop vital digital skills.

Define your career today! Contact University of Lincoln through Emagister.co.uk for more information about this programme!

Informação importante

Esta formação é para mim?: Studying Advertising and Marketing at Lincoln can lead to careers in communications, marketing, market research, and project management. Previous graduates have taken up roles in agencies including Ogilvy, Airbus, Bosch, Enterprise, Sky, and Sony.

Requisitos: United Kingdom GCE Advanced Levels: BBC International Baccalaureate: 29 points overall BTEC Extended Diploma: Distinction, Merit, Merit Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.

Instalações

Localização

Início

Lincoln (Lincolnshire)
Ver mapa
Brayford Pool, LN6 7TS

Início

Datas a escolher Vagas esgotadas

Matérias

  • Marketing
  • Buyer Behaviour
  • Advertising and Marketing
  • International
  • Global
  • Advertising
  • Planning
  • Media
  • Techniques
  • Awareness
  • Opportunity
  • Students
  • Communicated

Programa

First Year
  • Analysis of Business Data (Core)
  • Employability and Careers (Core)
  • Introduction to Advertising (Core)
  • Introduction to Business Finance (Core)
  • Marketing Research Insights (Core)
  • Organisational Behaviour (Core)
  • Principles of Marketing (Core)
  • Principles of Microeconomics (Core)
Second Year
  • Buyer Behaviour (Core)
  • Corporate Reputation and Public Relations (Core)
  • LIBS International Year Abroad (Option)†
  • Media Planning for Advertising (Core)
  • Professional Practice (Option)†
  • Services Marketing (Core)
  • Social and Sustainability Marketing (Core)
  • Strategic Marketing Planning (Core)
  • The Advertising Process (Core)
Third Year
  • Consultancy Project (Business) (Option)
  • Developing Brands Through Advertising (Core)
  • Dissertation (Business) (Option)
  • Entrepreneurial Marketing (Core)
  • Global Marketing Strategy (Option)
  • Marketing Communications (Option)


Informação adicional


Full-time - International -  £14,100 per level

Part-time - UK/EU - £77.00 per credit point

BA (Hons) Advertising and Marketing

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